Google Digital Marketing for Startups: The Complete Growth Mastercourse

About Course

Google can connect a startup with customers at the moment they search, watch, compare, visit or buy—but its ecosystem can feel fragmented and expensive when SEO, YouTube, Ads, Analytics and tracking are managed separately. This course turns those moving parts into one practical growth system, helping learners build visibility, capture demand, create demand and measure what actually contributes to the business.

You will begin by mapping growth goals and discovering customer demand through search data. Practical labs then move through SEO, Search Console, Google Business Profile, YouTube, conversion tracking, Search Ads, Demand Gen, Display, Performance Max, Shopping, GA4 and Tag Manager. Every section produces a usable marketing asset—from a demand map and SEO plan to a YouTube engine, live campaign blueprint, measurement framework and optimisation backlog.

By the end, you will become a Google-powered startup marketer—able to build organic visibility, run purposeful advertising, connect campaigns to conversions and make better growth decisions from data. You will leave with a complete Google Growth Operating System and 90-day roadmap. Successful learners receive a Scalelab Academy certificate, lifetime course access, future updates and access to course-specific AI tools for keyword research, SEO briefs, advertising creative, campaign reviews, analytics interpretation and growth planning.

Build a focused Google-centred startup growth strategy.
Discover customer demand through keywords, intent and trends.
Improve website structure, content and organic search visibility.
Use Search Console and Business Profile to improve discovery.
Build and optimise a YouTube content engine.
Set up Google Ads goals, budgets and conversion tracking.
Create and optimise intent-led Search campaigns.
Plan YouTube, Display and Demand Gen campaigns.
Use Performance Max, Shopping and Merchant Center effectively.
Measure acquisition, journeys and attribution with GA4.
Implement events and conversions using Tag Manager.
Launch a measurable 90-day Google Growth Operating System.

Course Content

Section 1: Build Your Google Growth Strategy
Connect business goals, customer journeys, search demand, organic visibility, advertising channels, budgets and measurement into one focused Google-centred plan. Learners will decide what to prioritise now and what to postpone.

Map startup goals to customer actions
Understand Google’s marketing ecosystem
Map the customer journey across Google
Choose organic and paid priorities
Set a realistic channel budget
Create the Google growth strategy

Section 2: Discover Customer Demand with Google Data
Use search behaviour and Google data to understand what customers need, ask and intend to do. Learners will explore keywords, topics, competitors, trends, locations and commercial opportunities, then translate signals into marketing priorities.

Section 3: Build Organic Visibility with SEO
Improve the website so search engines can understand it and customers can use it. Learners will address crawlability, structure, on-page relevance, content quality, internal linking, user experience and sustainable authority-building.

Section 4: Use Search Console and Google Business Profile
Manage organic and local visibility with evidence. Learners will monitor queries, pages, indexing and technical issues in Search Console, then optimise business information, reviews, posts and customer actions across Search and Maps.

Section 5: Build a YouTube Marketing Engine
Turn YouTube into a repeatable discovery and trust channel. Learners will define the audience, plan videos and Shorts, improve packaging, organise content series, connect videos to customer actions and use analytics to refine the channel.

Section 6: Set Up Google Ads and Conversion Tracking
Prepare a reliable advertising foundation before spending. Learners will choose goals and campaign types, organise the account, define conversion actions, prepare audiences and first-party data, establish budgets and check tracking quality.

Section 7: Capture Demand with Google Search Ads
Reach people actively searching for relevant solutions. Learners will research commercial keywords, structure campaigns, write responsive ads, use match types and negative keywords, align landing pages and optimise search performance.

Section 8: Create Demand with YouTube, Display and Demand Gen
Reach customers earlier in their journey through visual and video-led campaigns. Learners will choose suitable use cases, prepare creative, define audiences, manage placements and frequency, and connect awareness activity to measurable action.

Section 9: Grow with Performance Max, Shopping and Merchant Center
Use Google's cross-channel and commerce systems with informed human direction. Learners will prepare product feeds and assets, provide audience signals, define value and lifecycle goals, review insights and improve lead or sales performance.

Section 10: Measure and Optimise with GA4 and Tag Manager
Build a practical measurement system that connects marketing activity to business outcomes. Learners will plan events, implement tags, define conversions, analyse acquisition and journeys, build audiences, interpret attribution and run structured experiments.

Section 11: Launch Your Google Growth Operating System
Bring the entire course together as a repeatable operating system. Learners will organise research, SEO, YouTube, advertising, measurement and AI-assisted workflows, define ownership and review controls, and launch a 90-day Google growth roadmap.

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About Course

What Will You Learn?

Course Content

Section 1: Build Your Google Growth Strategy Connect business goals, customer journeys, search demand, organic visibility, advertising channels, budgets and measurement into one focused Google-centred plan. Learners will decide what to prioritise now and what to postpone.

Map startup goals to customer actions

Understand Google’s marketing ecosystem

Map the customer journey across Google

Choose organic and paid priorities

Set a realistic channel budget

Create the Google growth strategy

Section 2: Discover Customer Demand with Google Data Use search behaviour and Google data to understand what customers need, ask and intend to do. Learners will explore keywords, topics, competitors, trends, locations and commercial opportunities, then translate signals into marketing priorities.

Turn customer problems into research questions

Research keywords and search intent

Explore topics, trends and seasonality

Review competitor search visibility

Identify local and commercial demand

Create a demand and opportunity map

Section 3: Build Organic Visibility with SEO Improve the website so search engines can understand it and customers can use it. Learners will address crawlability, structure, on-page relevance, content quality, internal linking, user experience and sustainable authority-building.

Understand how Google discovers content

Check crawlability and index readiness

Improve site structure and navigation

Optimise pages for intent and relevance

Create useful, trustworthy content

Build internal links and authority

Section 4: Use Search Console and Google Business Profile Manage organic and local visibility with evidence. Learners will monitor queries, pages, indexing and technical issues in Search Console, then optimise business information, reviews, posts and customer actions across Search and Maps.

Set up and verify Search Console

Read query and page performance

Diagnose indexing and visibility issues

Optimise the Google Business Profile

Manage reviews and local trust

Create a local visibility improvement plan

Section 5: Build a YouTube Marketing Engine Turn YouTube into a repeatable discovery and trust channel. Learners will define the audience, plan videos and Shorts, improve packaging, organise content series, connect videos to customer actions and use analytics to refine the channel.

Define the channel audience and promise

Research video topics and content gaps

Plan videos, Shorts and content series

Improve titles, thumbnails and openings

Connect content to calls to action

Use YouTube Analytics to improve performance

Handle short workplace exchanges

Section 6: Set Up Google Ads and Conversion Tracking Prepare a reliable advertising foundation before spending. Learners will choose goals and campaign types, organise the account, define conversion actions, prepare audiences and first-party data, establish budgets and check tracking quality.

Choose business goals and campaign types

Structure the Google Ads account

Define valuable conversion actions

Prepare audiences and first-party data

Set budgets and bidding boundaries

Validate conversion tracking before launch

Build a connected campaign asset set

Section 7: Capture Demand with Google Search Ads Reach people actively searching for relevant solutions. Learners will research commercial keywords, structure campaigns, write responsive ads, use match types and negative keywords, align landing pages and optimise search performance.

Research commercial search demand

Structure campaigns and ad groups

Choose match types and negative keywords

Write responsive search advertisements

Align advertisements and landing pages

Optimise bids, queries and conversion results

Choose the right demand-creation campaign

Define audiences and customer signals

Create video and image campaign assets

Plan YouTube and Demand Gen campaigns

Use Display and remarketing responsibly

Measure attention, action and assisted impact

Understand Performance Max use cases

Prepare high-quality creative assets

Set up Merchant Center and product data

Provide useful audience and value signals

Review insights and asset performance

Improve sales, leads and customer value

Create a startup measurement plan

Implement events with Tag Manager

Configure key events and conversions in GA4

Analyse acquisition and customer journeys

Build audiences and review attribution

Run experiments and communicate findings

Create a 30-day content production plan

Audit the current Google marketing system

Prioritise opportunities by value and effort

Build reusable research and content workflows

Create campaign and measurement checklists

Define owners, reviews and decision rules

Build a 90-day Google growth roadmap

Present the Google Growth Operating System